East Tennessee is distinct in its heritage, featuring a dash of modern culture with a pound of Southern charm.
It is home to national companies like Clayton Homes and Pilot, the federally-owned Tennessee Valley Authority, and a slew of local businesses.
While this diversity is great for the overall business culture of the area, it won’t make your company distinct. You must create your own company culture to set you apart from your competitors.
Here are five tips to help you create an individual company culture to help you thrive in the heart of the Great Smoky Mountains:
1. Identify Your Values
As a business owner, you probably already know the values you have embedded in your business. But it can help to have an outside PR agency help you make sure you have properly identified those values.
Your company’s culture is born when you’ve identified your values and communicated them to your employees. Make sure your mission is clearly stated and that you live by that mission every day.
2. Empower Your Team
You can’t do everything. That’s why you should hire trusted employees you know share your company’s values and are willing to ensure these values are followed.
Empower your employees to step up and manage their goals. Work with a public relations firm to help you develop and write out the best practices they need to make that happen. Giving your employees the tools they need to lead will give them the confidence they need to further the company’s success.
3. Hire the Right Team
While it’s difficult to find the right people in today’s environment, you have to be discerning about who you hire. One bad apple can spoil the whole bunch.
A PR agency skilled at creating a unique East Tennessee public relations strategy will know the right places to target your hiring message. While you want someone with the ability to do the job, you also want someone who wants to work for your company.
4. Promote Quality Work-Life Balance
Employees need to be happy. Offering basic benefits and competitive pay goes a long way toward achieving that. But you need to do more to ensure your employees remain healthy and positive.
Encourage get-togethers, special days off or incentives. Be conscientious about work-life balance. Your employees will appreciate you for recognizing their needs and, in turn, will become loyal employees.
5. Communicate, Communicate, Communicate
Talk with your employees and not to them. Include them in decisions where it’s prudent. Hold regular team meetings. Have frequent division standups.
But, most of all, lead by example. If you aren’t communicating with them, don’t expect them to talk to you.
It also helps if you hire communication specialists who know this area and understand the importance of developing the right message for our area. Your company culture needs to be captured to be effectively communicated, and the right East Tennessee PR agency can help.
The team at Ripley PR understands East Tennessee, and they know how to communicate. Call us at (865) 977-1973 or contact us online if you need help identifying, capturing and communicating your company’s unique values.
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